We're flexible on structure. What we're not flexible on is quality — every Ventures project gets the same engineering standards as a Studio project.
How it works
When equity makes sense
“Equity is a long-term bet. If your startup doesn't succeed, our equity is worth nothing. We accept this risk. In exchange, we ask for enough equity to make the bet worthwhile for us. 1–2% isn't enough — that's why our range starts at 5%.”
Typical equity split
The chart above shows a representative 12% example. Actual percentage depends on project scope, market size, and founder commitment. Range: 5–20%.
How it works
Revenue vs payments over time
What the dotted line means
Once your cumulative payments reach the cap, all payments stop — permanently. From that point forward you keep 100% of revenue.
How it works
The more cash you put in, the less equity or revenue share we ask for.
Deal model guide
Still not sure? Apply and we'll discuss the best model on the call.
Every application is reviewed by a person. Tell us what you're building and we'll tell you which model fits — or whether Ventures is the right fit at all.